A really amazing marketing idea, I thought I should blog about it.
Toyota created a font created by a Toyota Yaris car, they hanged a camera on ceiling and car started to make moves, this moves are processed by a software to transform them to a font.
Check the car photos here
Watch the making video here Making of IQ Agility font
You can also download the font here
Now anytime you just use this font you will remember Toyota and the Yaris car ;)
Brilliant idea I like it