Search engines optimisation (SEO) is an important part of your website planning. SEO can help you provide more traffic your website through organic search and showing up in the search results in any of the search engines (Google, Bing, Yahoo…etc.)
One important optimisation factors in your website to have better SEO is to have proper Meta elements in your pages header.
The description attribute
This attribute should provide a description for the content within the page. Search engines use this attribute to find the right search result based on the search keyword. Keywords in the description are very important to increase the ranking of the site in the search engine.
<meta content="the SharePoint Experts. As a hybrid SharePoint consultancy and digital agency we build rich, user-friendly portals on the SharePoint Platform. We specialise in SharePoint Internet, Extranet, and Intranet sites. " name="description">
The keywords attribute
One of the most widely known attributes that helps in SEO and increasing the page ranking; however currently most of the search engines doesn’t give high value to keywords attribute in the ranking algorithm
<meta content="SharePoint 2010, SharePoint experts, SharePoint branding, SharePoint Design, SharePoint Development, SharePoint Projects, SharePoint Internet, SharePoint Intranet, SharePoint Extranet, SharePoint Portal, SharePoint consultant, SharePoint Website" name="keywords">
Meta element - Wikipedia, the free encyclopedia